It’s no secret that firefighters like to eat, and eat well. So when my team and I won this account, I  knew we had to feature real firemen in the work. After all, Firehouse Subs was founded by actual firemen. So I got to work with creative team, and took the brand into every nook and cranny in the company, including Point-of-sale, Menus, Packaging, E-mail, Direct Mail, Out-of Home, TV, Radio, Print. You name it, we did it.