Many people were hearing only negative things about cash advances. The truth is that, used responsibly, they can be a great way to cover a short-term expense. So rather than being defensive, I decided to do exactly the opposite. I led a team of designers, developers, art directors, and writers, as we hosted a candid conversation about short-term financial options, and let the people decide for themselves. Not surprisingly, this campaign generated more buzz and engagement for Advance America than any campaign in their history.